Artist Statement
I develop visual narratives through abstract landscapes, enigmatic objects, and figures that are expressive yet gentle and fragile. Through metaphor, I build a poetic visual field in which the viewer can follow clues and begin to connect them into a personal narrative. I seek to create poetic visual contexts that invite emotional and intellectual engagement.
The themes I explore include the perception and understanding of time, our relationship with nature, and the role of art and culture. Through these themes, I develop my visual language. I often draw on content from literature or poetry, which I do not illustrate directly but reinterpret through the creative process. As a visual communication designer, I am particularly interested in process—both the making of the work and the ways in which it is read and perceived.
I create images using acrylic paint and ink, digitally, as well as through photography, animation, objects, and combinations of all these approaches. Through experimentation, I explore the qualities and possibilities of each medium. My design skills and experience enable me to move seamlessly between different media, combine them, and “translate” from one medium into another.
What drives me to create is an endless curiosity. Through experimentation and in-depth exploration, I seek hidden connections. Through my work, I express a belief in the layered nature of reality—that deeper meanings can always be found, and that, on some level, everything in life is interconnected, meaningful, and profoundly human.
Bio
Živa Moškrič is a designer, illustrator, and visual artist. She studied at the Academy of Fine Arts in Ljubljana, Slovenia, and at the University of Essen in Germany, and earned a Master’s degree in Communication Design from Central Saint Martins College of Art & Design in London.
As a designer, she has worked across print media, innovation, animation, video, and digital advertising, including projects for some of the leading global and British brands, as well as Slovenian cultural and professional institutions.
Alongside her design practice, she has continuously explored the boundary between art and design through a range of media. Her art projects include animated short films and videos, puppets, illustration, artist’s books, objects and toys, paintings on canvas, and graphic prints. Her artistic approach is grounded in broad design knowledge and professional experience, complemented by further training in fine art, illustration, and film.
Her design and artistic work has been exhibited and screened at exhibitions and festivals in Slovenia and internationally.
In recent years, her main focus has been illustration and art. She lives and works in Ljubljana.